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Check out some topics from past issues below the signup box.

Volume 3, Issue 4

• How to determine your B2B marketing budget and get it approved
• What do business-to-business sales and marketing professionals expect will happen to their budgets in 2004?
• Getting a higher return on investment from your marketing communications

Volume 3, Issue 3

• Are your lead-generation investments being wasted?
• Five steps for improving customer retention and increasing revenues
• The key to successful B-to-B direct mail-know your audience
• Honing your pitch
• Five reasons email newsletters get trashed

Volume 3, Issue 2

• Steps to implementing a marketing program that drives sales
• Top ten tips for working well with bosses
• Email spam filters: How to deal with the presumptuous postman
• Telemarketers behaving wisely and profitably
• An entrepreneur's guide to successful trade press coverage

Volume 3, Issue 1

• Key elements of a successful B2B (B-to-B) marketing communications program
• 2003 Wish Lists for B2B (B-to-B) Marketing and Sales
• Telemarketers behaving badly
• The Secrets of Trade Show Follow-up

Volume 2, Issue 7

• Five things your salespeople really need from marketing
• Ten Internet marketing ideas
• Determine your message before you start writing
• Improve your seminar attendance

Volume 2, Issue 6

• Controlling cost-of-sales is hot. Increasing market coverage is cool.
• Making the most of your trade show leads
• Home Page Copy Makeover Triples Conversion From Visitor to Customer
• Eight Tips for Selecting the Right Sales Lead Management Company

Volume 2, Issue 5

• Marketing with Email: Watch out for SPAM filters
• Forget features and benefits
• Effective lead generation often depends on thorough research
• Keys to winning the complex sale

Volume 2, Issue 4

• Email signatures provide a free underused way to advertise
• Ten ways to improve business-to-business lead generation by phone
• Sixteen proven techniques for generating more high-quality sales leads with print advertising
• Don't let call gatekeepers keep you from getting through to your customers

Volume 2, Issue 3

• Make sure your market research questionnaire is not the weakest link
• Six sure-fire tips to make sure your business marketing newsletter gets read - not tossed or deleted
• Update on trade show costs
• Five things not to say to your Web designer and why

Volume 2, Issue 2

• Technology company implements fresh ideas to boost sales without losing the battle on costs
• Three mistakes business-to-business writers make... and how you can avoid them
• Accountability: The key to respect, raises, more staff, and bigger budgets
• Clean up your sales and marketing database

Volume 2, Issue 1

• How to use your marketing dollars more effectively in a down economy
• Bridge the gap between marketing and sales with online marketing

Volume 1, Issue 2

• Boot Camps arm resellers with marketing skills
• Feed your CRM system
• Sales management should set sales lead goals for marketing
• How to boost direct marketing results

Volume 1, Issue 1

• Qualifying questions that need to be asked
• Follow this checklist to achieve sales-lead success
• NASA's sales lead program for technology licensing
• Postcards are effective tools