Direct marketing consultant

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Want to generate more B2B sales leads with direct marketing? I can show you what works and what doesn’t.

If you need help putting direct marketing to work for your company–or want to improve your B2B direct marketing results–you’ve come to the right place.

From more traditional direct marketing techniques like printed mail, fax and phone, to the latest online direct marketing techniques including e-mail, banner ads and Web sites, I know what’s working in today’s marketplace.

Direct marketing consultants

As a direct marketing consultant, I have worked with dozens of leading companies has given me the opportunity to learn what works, and what doesn’t.

Target your efforts

My clients have found that the best place to start revamping their direct marketing is by determining who their best customers are, then trying to target efforts at similar companies and decision-makers.

I will consult with you to rank current customers by three criteria:

  • How much revenue they represent for your company
  • How profitable a customer each is to your company.
  • How well their needs “fit” what your company offers.

The companies that appear at the top of all three lists are your best customers. We will develop the strategy and tactics to reach prospects and nurture leads into sales with marketing.

Hiring the right direct marketing agency

If you are looking to hire a direct marketing agency to assist you with creating and implementing your direct response marketing programs, give me a call.

I know all the industry “players” and can recommend a short list of direct marketing agencies that will suit your specific needs–reducing your time, effort and the risk associated with choosing an “unknown” company.

Depending on your resources and objectives, I can oversee the entire direct marketing agency selection process–from creating the short list of qualified firms, to negotiating favorable agreements, to managing the implementation of your new direct marketing programs. Or I can do only the parts of the selection process you don’t have the time or expertise to do yourself.

Direct Marketing CheckupTM

Maximize your direct marketing return on investment (ROI) with my Direct Marketing CheckupTM. I’ll analyze your direct marketing programs and resources to help you determine what is working and where improvements can be made.

M. H. "Mac” McIntosh

Contact Mac for a Free Decision Maker Kit

M. H. “Mac” McIntosh is described by many as one of America’s leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. More about Mac…